Finding the Perfect Fit while Shopping Online

MySize is a pioneering app that provides precise sizing for a variety of online fashion brands, requiring just a few simple smartphone measurements. The Cognit product design team has crafted a distinctive visual identity for the app, drawing inspiration from the fashion industry and celebrating the natural contours of the human body. This design approach fosters a positive and inclusive user experience, especially during the essential body measurements process.

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To ensure a seamless user journey and minimize potential frustration or drop-offs, Cognit conducted comprehensive user research and contextual inquiries involving the intended users. These efforts yielded valuable insights that were seamlessly integrated into the app's detailed UX and UI design.