Finding the Perfect Fit while Shopping Online
MySize is a pioneering app that provides precise sizing for a variety of online fashion brands, requiring just a few simple smartphone measurements. The Cognit product design team has crafted a distinctive visual identity for the app, drawing inspiration from the fashion industry and celebrating the natural contours of the human body. This design approach fosters a positive and inclusive user experience, especially during the essential body measurements process.
To ensure a seamless user journey and minimize potential frustration or drop-offs, Cognit conducted comprehensive user research and contextual inquiries involving the intended users. These efforts yielded valuable insights that were seamlessly integrated into the app's detailed UX and UI design.