we combine expertise with experience

Meet the team

All members of our team have advanced academic background in cognition, decision making and human computer interaction, and a knack for quickly learning and assimilating diverse domains of knowledge. We are known for our in-depth approach and ability to design highly specialized solutions that generate a truly exceptional user experience.

  • Moran Mishkal-Sinai

    Moran Mishkal-Sinai

    Founder, Co-CEO

    Moran is an expert UX architect, with over 15 years of experience in designing innovative user interfaces for divers industries. In her work, Moran emphasizes the importance of fully incorporating the user and the use environment into the design. Through her extensive experience in the field, Moran has developed a deep understanding of human-machine interaction, and has cultivated a special interest in designing complex physical interfaces. Prior to founding Cognit, Moran was a UI/UX expert at the Human Factors Engineering division at Rafael Advanced Defense Systems, where she specialized in cutting-edge command & control and missile systems. Moran holds a B.A. in psychology (Cum Laude) and M.A. in organizational psychology from the University of Haifa.

  • Ori Trainin-Gooz

    Ori Trainin-Gooz

    Founder, Co-CEO

    With over 25 years of experience, Ori is among the leading UI/UX experts in Israel. Throughout her career she has designed user interfaces for numerous products in diverse industries including: defense, aerospace, cybersecurity, bio-medical and finance. Ori has a proven track record in Human Factors engineering, and is one of the top professionals in the field of image processing and terrain dominance systems. Before founding Cognit, Ori headed the Human Factors Engineering division at Rafael Advanced Defense Systems, where she developed what have since become proven practices and methodology for outstanding user centered design. Ori holds a B.A. in psychology (honors program) from the University of Haifa and a M.Sc. in industrial psychology and human factors engineering from the Technion.

  • Hadar Moriah

    Hadar Moriah

    General Manager

    Hadar is an accomplished UX designer with a devotion to delivering efficient client-focused results. Her approach combines astute insight into how users perceive, think and act, with the ability to clearly define problems and provide real-world solutions. In her previous role at Cognit, she lead multiple complex projects, ranging from sophisticated cybersecurity systems to cutting-edge medical devices. Hadar has also worked as part of the HMI team at General Motors, where she focused on speech driven interaction in autonomous and partially autonomous vehicles. Hadar holds a B.Sc. in life sciences and psychology (Cum-Laude) from the Hebrew University and an M.Sc. in industrial psychology and human factors engineering (Magna Cum-Laude) from the Technion.

  • Revital Hassid

    Revital Hassid

    Office Manager

    Revital is the office manager of Cognit UX experts and specializes in organizing office operations to ensure effectiveness. Revital has 12 years of experience in administrative management. Prior to joining Cognit, Revital worked as office manager for NantWorks and Alcatel-Lucent. Revital holds a BA in Social Sciences and Human Services from Haifa University.

  • Michal Shelef-Gabrieli

    Michal Shelef-Gabrieli

    Senior UX expert & Project leader

    Michal brings her excellent analytical skills, quick and flexible learning abilities, high work ethic and a keen eye for esthetics and precision to all her projects. She is experienced in designing highly specialized user interfaces for the defense, aerospace and homeland security industries, and has unique experience designing complex medical systems. Michal also worked for two years at the Technion SKILLS center, where she conducted cutting-edge international studies on user skill acquisition and transfer. Michal holds a B.A. in behavioral sciences from Ben-Gurion University (Cum-Laude) and a M.Sc. in industrial psychology and human factors engineering from the Technion.

  • Maya Arad

    Maya Arad

    UX Project leader & Usability expert

    Maya relies on her interdisciplinary background to produce effective designs that are friendly for both the user and the development team. Her experience as a R&D Project Management Officer allows her to works seamlessly with our clients’ R&D teams, to assure that the voice of the user is integrated throughout the project’s life-cycle. Maya brings a thorough and methodological approach, great dedication, and a result oriented attitude to all her projects. In addition to her experience in the field of user interface design, Maya worked as an engineer for large multinationals, including Philips Medical systems and Zim Integrated Shipping Services. Maya holds a B.Sc. in industrial engineering and management (Cum-Laude) and a M.Sc. in behavioral and management sciences specializing in human factors engineering, both from the Technion 

  • Sonya Stutman

    Sonya Stutman

    Senior UX Expert

    Sonya has a talent for designing exceptionally complex systems. Her systematic approach, coupled with high attention to details, allows her to design coherent, intuitive interfaces that offer a smooth and friendly user experience even for the most complicated use-cases. Sonya also worked for two years at the Research Center for Work Safety and Human Engineering at the Technion. She applies her experience in advanced research methodology in designing focused and efficient usability testing. Sonya holds a B.A. in psychology from the University of Haifa and a M.Sc. in industrial psychology and human factors engineering from the Technion.

  • Sami Kalantarov

    Sami Kalantarov

    Senior UX expert

    With his engineering background and his passion for user experience, Sami holds the ability to learn and understand any new domain presented to him using logical and analytical thinking. His "out of the box" approach is complemented by high attention to details and love for designs that are easy to use. Sami holds a B.Sc.  in Industrial Engineering and Management (awarded with honors) and a M.Sc.  in Human Factors Engineering (awarded with great honors), from Ben-Gurion University.

  • Tzafit Tirkel

    Tzafit Tirkel

    Senior UX expert

    Tzafit combines a strong engineering background and research capabilities with her passion for the human aspect of the product. Her background offers a unique point of view in understanding the user's requirements and creating meticulously crafted and efficient user interfaces. Tzafit holds a B.Sc. in Industrial Engineering and Management and a M.Sc. in Industrial Engineering and Management, specializing in Human Factors and Intelligent Systems, both from Ben-Gurion University. As part of her studies she conducted extensive research focusing on interactive automated home-based systems in the healthcare sector. For her work, she was granted a research excellence award from Ben-Gurion University.

  • Netta Palacci

    Netta Palacci

    Senior UX expert

    Netta is an energetic UX expert with an inventive mind, combining a strong background in the human aspects of UX design with considerable experience in managing both people and projects. With a background both in psychology and engineering, Netta is interested in the special point where people meet technology and brings a unique combination of critical thinking and creativity. Netta holds a B.A. in Psychology and Business Management (awarded with honors) and a M.Sc. in Human Factors engineering, both from Ben-Gurion University.

  • Yonatan Syrkin

    Yonatan Syrkin

    Senior UX Expert

    As a cognitive psychologist Yonatan has a strong background in the fields of decision making, visual attention and memory processing, as well as substantial experience in experimental psychology and related research methodology. In his work Yonatan leverages this set of tools, together with his natural talent for understanding the way others process information and make decisions, to form smooth and intuitive user interfaces. In addition to his devotion to UX, Yonatan is a passionate team player, and has extensive work experience managing technological training programs for a national NPO. Yonatan holds a B.A. in Psychology and Sociology and an M.A in Cognitive Psychology, both from Tel Aviv university.

  • Michal Weiss

    Michal Weiss

    Senior UX Expert

    Michal is an experienced brain researcher that published several peer-reviewed scientific papers on brain function in health and disease. Her background in brain science and understanding of human cognition enables her to develop a holistic concept of user experience. Motivated by a strong thirst for knowledge, Michal can quickly learn new fields. She has the unique ability to keep a broad perspective while attending to details. With extensive experience as a researcher in the medical devices industry, Michal can balance between the diverse demands in the R&D team and can easily communicate complex concepts to the different stakeholders. Michal holds a Bsc in psychobiology from the Hebrew university and a Msc in brain science (with distinction) from Bar Ilan university.

  • Emuna Eliav

    Emuna Eliav

    Senior UX Expert

    Emuna has a strong academic background in cognitive and experimental psychology, and a deep interest in the connection between technology, the human mind and emotional, interpersonal and sociological phenomena. In her work she relies on her extensive knowledge in human factors engineering, her experience in leading innovative research and data collection, as well as her innate knack for bringing clarity into the most complex situations. Emuna has 7 years of experience in teaching human factors engineering at the faculty of industrial engineering and management at the Technion, where she recently completed her PhD. She also holds a B.A. in cognitive sciences and linguistics (Cum-Laude) from the Hebrew University and M.Sc. in behavioral sciences and management (Cum-Laude) specializing in human factors engineering, from the Technion. During her studies Emuna has won several awards for her outstanding research.

  • Shir Atsmon-Livny

    Shir Atsmon-Livny

    Senior UX Expert

    Shir is a fast learner with a passion for complex systems. She likes to dive into details and work in a thorough and methodological manner. Shir holds a B.A in psychology and cognitive science (with honors) and an M.Sc. in Human factors engineering, both from Ben Gurion University. Her research focused on transfer of control issues in autonomous vehicles. This reflects the essence of what she brings to all her projects- a deep understanding of the point where the human meets the machine.

  • Shiri Segal

    Shiri Segal

    Senior UX Expert

    Shiri is a user experience designer with a passion for creative solutions and pursuit of uncompromising aesthetic standards. With academic experience both in psychology and in design, Shiri utilizes a multidisciplinary approach to create effective and attractive interfaces. Shiri holds a B.A. in psychology and art history (with honors) from the Hebrew University and an M.Sc. in cognitive psychology and human factors engineering, from the Technion. Her research has focused on decision making in competitive environments, giving her an extra edge to better understand user behavior.    

  • Regina Ziv

    Regina Ziv

    Senior UX Expert

    Regina combines her passion for UX design with a thorough and systematic approach and great attention to details. She utilizes her interest in human mind for connecting the user with the technology, through creative and innovative thinking. Regina holds a B.A in Psychology and Business Management (Cum Laude) and an M.Sc in Human Factors Engineering, both from Ben-Gurion University. Her research focused on military systems and Human-Robot Interaction in Command and Control environment.  

  • Hadassa Hartman

    Hadassa Hartman

    Senior UX Expert

    Hadassa has a diverse background including medical device user experience, product management, clinical trials, QA/RA and information science. This gives her a well-rounded understanding of both the development requirements and the users’ needs. She is a quick learner and has a keen understanding of the flow of information and a passion for making interfaces simple and intuitive. Hadassa holds a B.Sc. in Life Sciences from Hebrew University and a M.A. in Information Science (with honors), from Bar Ilan University. Her masters’ thesis focused on usability and accessibility of hospital websites.

  • Nofar Michaeli Harel

    Nofar Michaeli Harel

    Senior UX Expert

    Nofar is a Social Psychologist, with a rich research background, including leading research processes and teams and employing both qualitative and quantitative behavioral research methods. She is also certified in up-to-date UX research approaches and standards.

    In addition, she has extensive experience in project management in the field of training development and has a creative approach to analyzing and understanding complex human processes. Nofar is passionate about the potential of a great user experience to empower users and improve their performance. She holds a M.A in Psychology from Haifa University (with honors). 

  • Zoya Hirosh

    Zoya Hirosh

    Senior UX Expert

    Zoya is a highly motivated UX expert aiming to find the perfect point of contact between the user and the system. She is a fast learner with creative thorough thinking. With her background in cognitive psychology, understanding the user’s information processing and decision making is her key to designing the optimal interface. Zoya holds a B.A. in Psychology and a M.A. in Cognitive Psychology and Human Factors Engineering, both from the University of Haifa. 

  • Gili Ben Shahar

    Gili Ben Shahar

    Senior UI Designer

    Gili is a Bezalel graduate with over 15 years of experience in designing interfaces for digital product. Her expertise lies in simplifying complex systems and focusing the design process to create a clear and deliberate visual language. Over the years Gili has designed numerous products for diverse use contexts and users. This exposure has allowed her to form an extensive knowledge base and cultivate a mature, structured and meticulous creative process.

  • Tali Natanson

    Tali Natanson

    Senior UI Designer

    Tali is a seasoned digital interface designer, who believes in precise and applicable solutions that generate tangible value for the product. Her approach to design is planted in deep curiosity about the way people perceive and process information. In her work she proves that the ability to create exceptional visual solutions comes from unexpected places and is rooted in constant learning and in open dialog with other people. Tali is truly dedicated and brings total commitment to the product and the client.

    Tali holds a B.A.Mus. from The Jerusalem Academy of Music and Dance, and studied supplementary studies in Instructional Technology at Columbia university, NYC.

  • Neta Lipshitz

    Neta Lipshitz

    Senior UI Designer

    Neta is a dynamic UI designer whose talent lies in designing complex user interfaces. She delivers beautiful and precise designs suited to a wide variety of platforms. Loving what she does enables her to translate clients' needs into uncompromising designs, which carry a unique blend of brand language and cutting-edge visual trends. She creates inspiring, innovative and pixel-perfect visual outcomes, while creatively dealing with diverse design challenges. Neta has a B.A in Visual Communications, and extensive training as well as hands on experience in the field of User Interaction.