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  • we combine expertise with experience

Meet the team

All members of our team have advanced academic background in cognition, decision making and human computer interaction, and a knack for quickly learning and assimilating diverse domains of knowledge. We are known for our in-depth approach and ability to design highly specialized solutions that generate a truly exceptional user experience.

  • Moran Mishkal-Sinai

    Moran Mishkal-Sinai

    Founder, Co-CEO

    Moran is an expert UX architect, with over 15 years of experience in designing innovative user interfaces for divers industries. In her work, Moran emphasizes the importance of fully incorporating the user and the use environment into the design. Through her extensive experience in the field, Moran has developed a deep understanding of human-machine interaction, and has cultivated a special interest in designing complex physical interfaces. Prior to founding Cognit, Moran was a UI/UX expert at the Human Factors Engineering division at Rafael Advanced Defense Systems, where she specialized in cutting-edge command & control and missile systems. Moran holds a B.A. in psychology (Cum Laude) and M.A. in organizational psychology from the University of Haifa.

  • Ori Trainin-Gooz

    Ori Trainin-Gooz

    Founder, Co-CEO

    With over 25 years of experience, Ori is among the leading UI/UX experts in Israel. Throughout her career she has designed user interfaces for numerous products in diverse industries including: defense, aerospace, cybersecurity, bio-medical and finance. Ori has a proven track record in Human Factors engineering, and is one of the top professionals in the field of image processing and terrain dominance systems. Before founding Cognit, Ori headed the Human Factors Engineering division at Rafael Advanced Defense Systems, where she developed what have since become proven practices and methodology for outstanding user centered design. Ori holds a B.A. in psychology (honors program) from the University of Haifa and a M.Sc. in industrial psychology and human factors engineering from the Technion.

  • Hadar Moriah

    Hadar Moriah

    General Manger

    Hadar’s approach combines astute insight into how users perceive, think and act with a devotion to seamless, client-focused results.  Bolstered by a solid academic background in cognitive psychology and life sciences, Hadar produces interfaces for complex systems that are substantive, efficient, and appealing. In her previous role as senior UX project leader at Cognit Hadar lead projects in diverse sectors ranging from sophisticated cybersecurity systems to cutting-edge medical devices. Hadar has also worked as part of the HMI team at General Motors’ advanced technical center in Israel. Her work there focused on natural speech driven human-machine interaction in the context of autonomous and non-autonomous vehicles.  Now general manager at Cognit, Hadar brings this diverse range of expertise to our clients.  Hadar holds a B.Sc. in Psychobiology (Cum-Laude) from the Hebrew University and an M.Sc. in industrial psychology and human factors engineering (Magna Cum-Laude) from the Technion. 

  • Michal Shelef-Gabrieli

    Michal Shelef-Gabrieli

    Senior UX expert & Project leader

    Michal brings her excellent analytical skills, quick and flexible learning abilities, high work ethic and a keen eye for esthetics and precision to all her projects. She is experienced in designing highly specialized user interfaces for the defense, aerospace and homeland security industries, and has unique experience designing complex medical systems. Michal also worked for two years at the Technion SKILLS center, where she conducted cutting-edge international studies on user skill acquisition and transfer. Michal holds a B.A. in behavioral sciences from Ben-Gurion University (Cum-Laude) and a M.Sc. in industrial psychology and human factors engineering from the Technion.

  • Maya Arad

    Maya Arad

    UX Project leader & Usability expert

    Maya relies on her interdisciplinary background to produce effective designs that are friendly for both the user and the development team. Her experience as a R&D Project Management Officer allows her to works seamlessly with our clients’ R&D teams, to assure that the voice of the user is integrated throughout the project’s life-cycle. Maya brings a thorough and methodological approach, great dedication, and a result oriented attitude to all her projects. In addition to her experience in the field of user interface design, Maya worked as an engineer for large multinationals, including Philips Medical systems and Zim Integrated Shipping Services. Maya holds a B.Sc. in industrial engineering and management (Cum-Laude) and a M.Sc. in behavioral and management sciences specializing in human factors engineering, both from the Technion 

  • Adi Meir

    Adi Meir

    Senior UX Expert

    With her solid understanding of diverse knowledge fields, Adi is able to learn a new field quickly and provide recommendations for the design of new and complex systems.
    Adi has global experience, which she gained while working at the User Experience Center at Bentley University, a consulting group located in Massachusetts, USA. Adi consulted for major financial institutions and retail chains. She provided expert reviews of the usability of many systems, and participated in the design of websites and apps.Adi holds a B.A. in Cognitive Science and Philosophy and a M.A. in Cognitive Science, both from the Hebrew University of Jerusalem. She also holds a M.Sc. in Human Factors in Information Design from Bentley University, School of Business.

  • Noaa Eshel

    Noaa Eshel

    Senior UX Expert

    Noaa is an award winning industrial designer as well as an experienced UX expert with the ability to speak the language of both developers and designers. This unique professional blend allows her to design creative and visually appealing user-centered interfaces for the most complex of systems, from advanced medical devices to e-learning software. Designing systems that integrate SW and physical user interfaces is Noaa's special talent. Noaa holds a B.Des. in Industrial Design from Holon Institute of Technology.

  • Sami Kalantarov

    Sami Kalantarov

    Senior UX expert

    With his engineering background and his passion for user experience, Sami holds the ability to learn and understand any new domain presented to him using logical and analytical thinking. His "out of the box" approach is complemented by high attention to details and love for designs that are easy to use. Sami holds a B.Sc.  in Industrial Engineering and Management (awarded with honors) and a M.Sc.  in Human Factors Engineering (awarded with great honors), from Ben-Gurion University.

  • Neta Lipshitz

    Neta Lipshitz

    Senior UI Designer

    Neta is a brilliant UI designer whose talent lies in designing visually complex user interfaces, websites, and mobile applications. Her expertise lays in delivering beautiful and precise designs, which are utilized across various platforms and numerous domains. Loving what she does enables her to translate clients' needs into uncompromising designs, which carry a unique blend of brand language and cutting-edge visual trends. She creates inspiring, innovative and pixel-perfect visual outcomes, while creatively dealing with diverse design challenges. Neta has a B.A in Visual Communications, and extensive training as well as hands on experience in the field of User Interaction.

  • Tzafit Tirkel

    Tzafit Tirkel

    Senior UX expert

    Tzafit combines a strong engineering background and research capabilities with her passion for the human aspect of the product. Her background offers a unique point of view in understanding the user's requirements and creating meticulously crafted and efficient user interfaces. Tzafit holds a B.Sc. in Industrial Engineering and Management and a M.Sc. in Industrial Engineering and Management, specializing in Human Factors and Intelligent Systems, both from Ben-Gurion University. As part of her studies she conducted extensive research focusing on interactive automated home-based systems in the healthcare sector. For her work, she was granted a research excellence award from Ben-Gurion University.

  • Sonya Stutman

    Sonya Stutman

    Senior UX Expert

    Sonya has a talent for designing exceptionally complex systems. Her systematic approach, coupled with high attention to details, allows her to design coherent, intuitive interfaces that offer a smooth and friendly user experience even for the most complicated use-cases. Sonya also worked for two years at the Research Center for Work Safety and Human Engineering at the Technion. She applies her experience in advanced research methodology in designing focused and efficient usability testing. Sonya holds a B.A. in psychology from the University of Haifa and a M.Sc. in industrial psychology and human factors engineering from the Technion.