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  • we combine expertise with experience

Meet the team

All members of our team have advanced academic background in cognition, decision making and human computer interaction, and a knack for quickly learning and assimilating diverse domains of knowledge. We are known for our in-depth approach and ability to design highly specialized solutions that generate a truly exceptional user experience.

  • Moran Mishkal-Sinai

    Moran Mishkal-Sinai

    Founder, Co-CEO

    Moran is an expert UX architect, with over 15 years of experience in designing innovative user interfaces for divers industries. In her work, Moran emphasizes the importance of fully incorporating the user and the use environment into the design. Through her extensive experience in the field, Moran has developed a deep understanding of human-machine interaction, and has cultivated a special interest in designing complex physical interfaces. Prior to founding Cognit, Moran was a UI/UX expert at the Human Factors Engineering division at Rafael Advanced Defense Systems, where she specialized in cutting-edge command & control and missile systems. Moran holds a B.A. in psychology (Cum Laude) and M.A. in organizational psychology from the University of Haifa.

  • Ori Trainin-Gooz

    Ori Trainin-Gooz

    Founder, Co-CEO

    With over 25 years of experience, Ori is among the leading UI/UX experts in Israel. Throughout her career she has designed user interfaces for numerous products in diverse industries including: defense, aerospace, cybersecurity, bio-medical and finance. Ori has a proven track record in Human Factors engineering, and is one of the top professionals in the field of image processing and terrain dominance systems. Before founding Cognit, Ori headed the Human Factors Engineering division at Rafael Advanced Defense Systems, where she developed what have since become proven practices and methodology for outstanding user centered design. Ori holds a B.A. in psychology (honors program) from the University of Haifa and a M.Sc. in industrial psychology and human factors engineering from the Technion.

  • Hadar Moriah

    Hadar Moriah

    General Manager

    Hadar’s approach combines astute insight into how users perceive, think and act with a devotion to seamless, client-focused results. Bolstered by a solid academic background in cognitive psychology and life sciences, Hadar produces interfaces for complex systems that are substantive, efficient, and appealing. In her previous role as senior UX project leader at Cognit Hadar lead projects in diverse sectors ranging from sophisticated cybersecurity systems to cutting-edge medical devices. Hadar has also worked as part of the HMI team at General Motors’ advanced technical center in Israel. Her work there focused on natural speech driven human-machine interaction in the context of autonomous and non-autonomous vehicles.  Now general manager at Cognit, Hadar brings this diverse range of expertise to our clients.  Hadar holds a B.Sc. in Psychobiology (Cum-Laude) from the Hebrew University and an M.Sc. in industrial psychology and human factors engineering (Magna Cum-Laude) from the Technion. 

  • Revital Hassid

    Revital Hassid

    Office Manager

    Revital is the office manager of Cognit UX experts and specializes in organizing office operations to ensure effectiveness. Revital has 12 years of experience in administrative management. Prior to joining Cognit, Revital worked as office manager for NantWorks and Alcatel-Lucent. Revital holds a BA in Social Sciences and Human Services from Haifa University.

  • Michal Shelef-Gabrieli

    Michal Shelef-Gabrieli

    Senior UX expert & Project leader

    Michal brings her excellent analytical skills, quick and flexible learning abilities, high work ethic and a keen eye for esthetics and precision to all her projects. She is experienced in designing highly specialized user interfaces for the defense, aerospace and homeland security industries, and has unique experience designing complex medical systems. Michal also worked for two years at the Technion SKILLS center, where she conducted cutting-edge international studies on user skill acquisition and transfer. Michal holds a B.A. in behavioral sciences from Ben-Gurion University (Cum-Laude) and a M.Sc. in industrial psychology and human factors engineering from the Technion.

  • Maya Arad

    Maya Arad

    UX Project leader & Usability expert

    Maya relies on her interdisciplinary background to produce effective designs that are friendly for both the user and the development team. Her experience as a R&D Project Management Officer allows her to works seamlessly with our clients’ R&D teams, to assure that the voice of the user is integrated throughout the project’s life-cycle. Maya brings a thorough and methodological approach, great dedication, and a result oriented attitude to all her projects. In addition to her experience in the field of user interface design, Maya worked as an engineer for large multinationals, including Philips Medical systems and Zim Integrated Shipping Services. Maya holds a B.Sc. in industrial engineering and management (Cum-Laude) and a M.Sc. in behavioral and management sciences specializing in human factors engineering, both from the Technion 

  • Noaa Eshel

    Noaa Eshel

    Senior UX Expert

    Noaa is an award winning industrial designer as well as an experienced UX expert with the ability to speak the language of both developers and designers. This unique professional blend allows her to design creative and visually appealing user-centered interfaces for the most complex of systems, from advanced medical devices to e-learning software. Designing systems that integrate SW and physical user interfaces is Noaa's special talent. Noaa holds a B.Des. in Industrial Design from Holon Institute of Technology.

  • Sami Kalantarov

    Sami Kalantarov

    Senior UX expert

    With his engineering background and his passion for user experience, Sami holds the ability to learn and understand any new domain presented to him using logical and analytical thinking. His "out of the box" approach is complemented by high attention to details and love for designs that are easy to use. Sami holds a B.Sc.  in Industrial Engineering and Management (awarded with honors) and a M.Sc.  in Human Factors Engineering (awarded with great honors), from Ben-Gurion University.

  • Tzafit Tirkel

    Tzafit Tirkel

    Senior UX expert

    Tzafit combines a strong engineering background and research capabilities with her passion for the human aspect of the product. Her background offers a unique point of view in understanding the user's requirements and creating meticulously crafted and efficient user interfaces. Tzafit holds a B.Sc. in Industrial Engineering and Management and a M.Sc. in Industrial Engineering and Management, specializing in Human Factors and Intelligent Systems, both from Ben-Gurion University. As part of her studies she conducted extensive research focusing on interactive automated home-based systems in the healthcare sector. For her work, she was granted a research excellence award from Ben-Gurion University.

  • Sonya Stutman

    Sonya Stutman

    Senior UX Expert

    Sonya has a talent for designing exceptionally complex systems. Her systematic approach, coupled with high attention to details, allows her to design coherent, intuitive interfaces that offer a smooth and friendly user experience even for the most complicated use-cases. Sonya also worked for two years at the Research Center for Work Safety and Human Engineering at the Technion. She applies her experience in advanced research methodology in designing focused and efficient usability testing. Sonya holds a B.A. in psychology from the University of Haifa and a M.Sc. in industrial psychology and human factors engineering from the Technion.

  • Netta Palacci

    Netta Palacci

    Senior UX expert

    Netta is an energetic UX expert with an inventive mind, combining a strong background in the human aspects of UX design with considerable experience in managing both people and projects. With a background both in psychology and engineering, Netta is interested in the special point where people meet technology and brings a unique combination of critical thinking and creativity. Netta holds a B.A. in Psychology and Business Management (awarded with honors) and a M.Sc. in Human Factors engineering, both from Ben-Gurion University.

  • Yonatan Syrkin

    Yonatan Syrkin

    Senior UX Expert

    As a cognitive psychologist Yonatan has a strong background in the fields of decision making, visual attention and memory processing, as well as substantial experience in experimental psychology and related research methodology. In his work Yonatan leverages this set of tools, together with his natural talent for understanding the way others process information and make decisions, to form smooth and intuitive user interfaces. In addition to his devotion to UX, Yonatan is a passionate team player, and has extensive work experience managing technological training programs for a national NPO. Yonatan holds a B.A. in Psychology and Sociology and an M.A in Cognitive Psychology, both from Tel Aviv university.

  • Michal Weiss

    Michal Weiss

    Senior UX Expert

    Michal is an experienced brain researcher that published several peer-reviewed scientific papers on brain function in health and disease. Her background in brain science and understanding of human cognition enables her to develop a holistic concept of user experience. Motivated by a strong thirst for knowledge, Michal can quickly learn new fields. She has the unique ability to keep a broad perspective while attending to details. With extensive experience as a researcher in the medical devices industry, Michal can balance between the diverse demands in the R&D team and can easily communicate complex concepts to the different stakeholders. Michal holds a Bsc in psychobiology from the Hebrew university and a Msc in brain science (with distinction) from Bar Ilan university.

  • Emuna Eliav

    Emuna Eliav

    Senior UX Expert

    Emuna has a strong academic background in cognitive and experimental psychology, and a deep interest in the connection between technology, the human mind and emotional, interpersonal and sociological phenomena. In her work she relies on her extensive knowledge in human factors engineering, her experience in leading innovative research and data collection, as well as her innate knack for bringing clarity into the most complex situations. Emuna has 7 years of experience in teaching human factors engineering at the faculty of industrial engineering and management at the Technion, where she recently completed a PhD program. She also holds a B.A. in cognitive sciences and linguistics (Cum-Laude) from the Hebrew University and M.Sc. in behavioral sciences and management (Cum-Laude) specializing in human factors engineering, from the Technion. During her studies Emuna has won several awards for her outstanding research.

  • Gili Ben Shahar

    Gili Ben Shahar

    Senior UI Designer

    Gili is a Bezalel graduate with over 15 years of experience in designing interfaces for digital product. Her expertise lies in simplifying complex systems and focusing the design process to create a clear and deliberate visual language. Over the years Gili has designed numerous products for diverse use contexts and users. This exposure has allowed her to form an extensive knowledge base and cultivate a mature, structured and meticulous creative process.

  • Tali Natanson

    Tali Natanson

    Senior UI Designer

    Tali is a seasoned digital interface designer, who believes in precise and applicable solutions that generate tangible value for the product. Her approach to design is planted in deep curiosity about the way people perceive and process information. In her work she proves that the ability to create exceptional visual solutions comes from unexpected places and is rooted in constant learning and in open dialog with other people. Tali is truly dedicated and brings total commitment to the product and the client.

    Tali holds a B.A.Mus. from The Jerusalem Academy of Music and Dance, and studied supplementary studies in Instructional Technology at Columbia university, NYC.

  • Neta Lipshitz

    Neta Lipshitz

    Senior UI Designer

    Neta is a brilliant UI designer whose talent lies in designing visually complex user interfaces, websites, and mobile applications. Her expertise lays in delivering beautiful and precise designs, which are utilized across various platforms and numerous domains. Loving what she does enables her to translate clients' needs into uncompromising designs, which carry a unique blend of brand language and cutting-edge visual trends. She creates inspiring, innovative and pixel-perfect visual outcomes, while creatively dealing with diverse design challenges. Neta has a B.A in Visual Communications, and extensive training as well as hands on experience in the field of User Interaction.